Fix handling of item names for HIR
- Handle variants, fields, macros in `Node::ident()`
- Handle the crate root in `opt_item_name`
- Rewrite `item_name` in terms of `opt_item_name`
I need this for both https://github.com/rust-lang/rust/pull/77820 and https://github.com/rust-lang/rust/pull/78082, so splitting it out into a separate PR so it can land early.