diff --git a/sqlx-mysql/src/types/mod.rs b/sqlx-mysql/src/types/mod.rs
index 6c2466ae..a7feb7b3 100644
--- a/sqlx-mysql/src/types/mod.rs
+++ b/sqlx-mysql/src/types/mod.rs
@@ -63,6 +63,7 @@
 //! |---------------------------------------|------------------------------------------------------|
 //! | `uuid::Uuid`                          | BYTE(16), VARCHAR, CHAR, TEXT                        |
 //! | `uuid::fmt::Hyphenated`               | CHAR(36)                                             |
+//! | `uuid::fmt::Simple`                   | CHAR(32)                                             |
 //!
 //! ### [`json`](https://crates.io/crates/serde_json)
 //!
diff --git a/sqlx-mysql/src/types/uuid.rs b/sqlx-mysql/src/types/uuid.rs
index 4c351e7b..c18fdb78 100644
--- a/sqlx-mysql/src/types/uuid.rs
+++ b/sqlx-mysql/src/types/uuid.rs
@@ -1,4 +1,7 @@
-use uuid::{fmt::Hyphenated, Uuid};
+use uuid::{
+    fmt::{Hyphenated, Simple},
+    Uuid,
+};
 
 use crate::decode::Decode;
 use crate::encode::{Encode, IsNull};
@@ -64,3 +67,33 @@ impl Decode<'_, MySql> for Hyphenated {
             .map(|u| u.hyphenated())
     }
 }
+
+impl Type<MySql> for Simple {
+    fn type_info() -> MySqlTypeInfo {
+        <&str as Type<MySql>>::type_info()
+    }
+
+    fn compatible(ty: &MySqlTypeInfo) -> bool {
+        <&str as Type<MySql>>::compatible(ty)
+    }
+}
+
+impl Encode<'_, MySql> for Simple {
+    fn encode_by_ref(&self, buf: &mut Vec<u8>) -> IsNull {
+        buf.put_str_lenenc(&self.to_string());
+
+        IsNull::No
+    }
+}
+
+impl Decode<'_, MySql> for Simple {
+    fn decode(value: MySqlValueRef<'_>) -> Result<Self, BoxDynError> {
+        // delegate to the &str type to decode from MySQL
+        let text = <&str as Decode<MySql>>::decode(value)?;
+
+        // parse a UUID from the text
+        Uuid::parse_str(text)
+            .map_err(Into::into)
+            .map(|u| u.simple())
+    }
+}
diff --git a/sqlx-sqlite/src/types/mod.rs b/sqlx-sqlite/src/types/mod.rs
index 7e44127e..907a1de0 100644
--- a/sqlx-sqlite/src/types/mod.rs
+++ b/sqlx-sqlite/src/types/mod.rs
@@ -62,6 +62,7 @@
 //! |---------------------------------------|------------------------------------------------------|
 //! | `uuid::Uuid`                          | BLOB, TEXT                                           |
 //! | `uuid::fmt::Hyphenated`               | TEXT                                                 |
+//! | `uuid::fmt::Simple`                   | TEXT                                                 |
 //!
 //! ### [`json`](https://crates.io/crates/serde_json)
 //!
diff --git a/sqlx-sqlite/src/types/uuid.rs b/sqlx-sqlite/src/types/uuid.rs
index 56c7e0f0..9a11f960 100644
--- a/sqlx-sqlite/src/types/uuid.rs
+++ b/sqlx-sqlite/src/types/uuid.rs
@@ -5,7 +5,10 @@ use crate::type_info::DataType;
 use crate::types::Type;
 use crate::{Sqlite, SqliteArgumentValue, SqliteTypeInfo, SqliteValueRef};
 use std::borrow::Cow;
-use uuid::{fmt::Hyphenated, Uuid};
+use uuid::{
+    fmt::{Hyphenated, Simple},
+    Uuid,
+};
 
 impl Type<Sqlite> for Uuid {
     fn type_info() -> SqliteTypeInfo {
@@ -56,3 +59,26 @@ impl Decode<'_, Sqlite> for Hyphenated {
         Ok(uuid?.hyphenated())
     }
 }
+
+impl Type<Sqlite> for Simple {
+    fn type_info() -> SqliteTypeInfo {
+        SqliteTypeInfo(DataType::Text)
+    }
+}
+
+impl<'q> Encode<'q, Sqlite> for Simple {
+    fn encode_by_ref(&self, args: &mut Vec<SqliteArgumentValue<'q>>) -> IsNull {
+        args.push(SqliteArgumentValue::Text(Cow::Owned(self.to_string())));
+
+        IsNull::No
+    }
+}
+
+impl Decode<'_, Sqlite> for Simple {
+    fn decode(value: SqliteValueRef<'_>) -> Result<Self, BoxDynError> {
+        let uuid: Result<Uuid, BoxDynError> =
+            Uuid::parse_str(&value.text().map(ToOwned::to_owned)?).map_err(Into::into);
+
+        Ok(uuid?.simple())
+    }
+}
diff --git a/tests/mysql/types.rs b/tests/mysql/types.rs
index 4078b733..da931959 100644
--- a/tests/mysql/types.rs
+++ b/tests/mysql/types.rs
@@ -58,6 +58,14 @@ test_type!(uuid_hyphenated<sqlx::types::uuid::fmt::Hyphenated>(MySql,
         == sqlx::types::Uuid::parse_str("00000000-0000-0000-0000-000000000000").unwrap().hyphenated()
 ));
 
+#[cfg(feature = "uuid")]
+test_type!(uuid_simple<sqlx::types::uuid::fmt::Simple>(MySql,
+    "'b731678f636f4135bc6f19440c13bd19'"
+        == sqlx::types::Uuid::parse_str("b731678f636f4135bc6f19440c13bd19").unwrap().simple(),
+    "'00000000000000000000000000000000'"
+        == sqlx::types::Uuid::parse_str("00000000000000000000000000000000").unwrap().simple()
+));
+
 #[cfg(feature = "chrono")]
 mod chrono {
     use super::*;
diff --git a/tests/sqlite/types.rs b/tests/sqlite/types.rs
index f3db59c5..307e1409 100644
--- a/tests/sqlite/types.rs
+++ b/tests/sqlite/types.rs
@@ -196,3 +196,11 @@ test_type!(uuid_hyphenated<sqlx::types::uuid::fmt::Hyphenated>(Sqlite,
     "'00000000-0000-0000-0000-000000000000'"
         == sqlx::types::Uuid::parse_str("00000000-0000-0000-0000-000000000000").unwrap().hyphenated()
 ));
+
+#[cfg(feature = "uuid")]
+test_type!(uuid_simple<sqlx::types::uuid::fmt::Simple>(Sqlite,
+    "'b731678f636f4135bc6f19440c13bd19'"
+        == sqlx::types::Uuid::parse_str("b731678f636f4135bc6f19440c13bd19").unwrap().simple(),
+    "'00000000000000000000000000000000'"
+        == sqlx::types::Uuid::parse_str("00000000000000000000000000000000").unwrap().simple()
+));